one of the documented procedures in this installation of the ACS
ad_general_link_map_add   db   map_id   link_id   on_which_table   on_what_id   one_line_item_desc   user_id   ip_address   approved_p
What it does:
Inserts a link between a general link and a table
Defined in: /web/philip/tcl/ad-general-links.tcl

Source code:

    # let's limit this to 200 chars so we don't blow out our column
    set complete_description '[DoubleApos [string range $one_line_item_desc 0 199]]'

    ns_db dml $db "insert into site_wide_link_map
(map_id, link_id, on_which_table, on_what_id, one_line_item_desc, creation_user, creation_time, creation_ip_address, approved_p)
($map_id, $link_id, '[DoubleApos $on_which_table]', $on_what_id, $complete_description, $user_id, sysdate, '[DoubleApos $ip_address]', '$approved_p')"