one of the documented procedures in this installation of the ACS
bannerideas_present   idea_id   intro   more_url   picture_html
What it does:
Produce an HTML presentation of a banner idea, with appropriate links.
Defined in: /web/philip/tcl/ad-bannerideas.tcl

Source code:

    # let's treat the picture_html so that it will always align left
    regsub -nocase {align=[^ ]+} $picture_html "" without_align
    regsub -nocase {hspace=[^ ]+} $without_align "" without_hspace
    regsub -nocase {<img} $without_hspace {<img align=left border=0 hspace=8} final_photo_html
    return "<table bgcolor=#EEEEEE width=80% cellspacing=5 cellpadding=5>
<td><font size=2 face=\"verdana, arial, helvetica\">
<a href=\"/bannerideas/more?[export_url_vars idea_id more_url]\">(more)</a>